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<div class="moz-cite-prefix">Am 01.03.2018 um 12:46 schrieb Axel
Grude:<br>
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cite="mid:242bc22b-cbe6-0709-c0ae-4f0b9a42c12b@gmail.com">
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<p>[Resent, as apparently replying from gmail on my Samsung
Galaxy caused a bounce]<br>
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<blockquote type="cite">So, considering quite some others may
use TB in the same way, it could be a good idea to display the
donation page<b> *after each update process of TB*- </b> in
the same way as the "new version fixes" are being displayed as
of now. <br>
..<br>
That is, in a separate tab or a separate window.</blockquote>
I like these suggestions. I am successfully using content tabs
like this with my Add-ons.<br>
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<p>Another thing to consider for the default case (landing
page): if we always show the same appeal to donation on
the landing page it will soon not be actively perceived
anymore. So if it could change once in a while by having
different layout / wording / picture (?) - think of SEO
principles of content fresh - it will make a bigger
impact. The landing page is literally like a free mailing
list, but without the Spam, and no need for advertising
anything else as the product we know our users already are
using. This is an enormous difference to any other type of
marketing as you do not have to deliver / install /
convincing of the product anymore, all the hard work is
done. </p>
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<p>Think of it as a squeeze page but without stopping the
user from doing their work. <br>
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<p> How about a monthly newsletter?</p>
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<br>
I checked the German donation page against the respective English
page - <br>
<a class="moz-txt-link-freetext" href="https://live.mozillamessaging.com/thunderbird/start?locale=de&version=52.6.0&os=WINNT&buildid=20180123185941">https://live.mozillamessaging.com/thunderbird/start?locale=de&version=52.6.0&os=WINNT&buildid=20180123185941</a><br>
<a class="moz-txt-link-freetext" href="https://start.thunderbird.net/en-US/release/">https://start.thunderbird.net/en-US/release/</a><br>
<br>
- it is actually a translation 1:1 of the English text and keeps
very close to the English wording - IMHO the result is a text that
is a bit strange and odd, in some cases doesn't get the message
across and certainly doesn't really motivate a user to donate.
Maybe anyone of the French native speakers on this list can give
his opinion on the French version
<a class="moz-txt-link-freetext" href="https://start.thunderbird.net/fr/release/">https://start.thunderbird.net/fr/release/</a><br>
<br>
I don't think that the way to go is a translation of the text -
probably every one of the German native speakers on this list could
do a better job and write something more appealing. <br>
<br>
Just to compare the donation page of LibreOffice (in German)
<a class="moz-txt-link-freetext" href="https://de.libreoffice.org/donate/">https://de.libreoffice.org/donate/</a> (in English)
<a class="moz-txt-link-freetext" href="https://www.libreoffice.org/donate/">https://www.libreoffice.org/donate/</a><br>
- nothing really fancy, but I think it is a fluent reading and gets
the point across (I again speak for the German Version here - maybe
here the English Version is a translation from the German text and
sounds a bit odd)<br>
<br>
It might also be a good idea to ask somebody with experience in the
advertising field.<br>
<br>
Also, the newsletter proposed by Axel seems a very good idea to me.
People appreciate to have an easy connection to stuff they like.
Even if there is only one for every 2 months , and if it just gives
an overview of the most interesting news from TB blogs, Council
decisions etc. <br>
<br>
Harry<br>
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