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Marketing != T-Shirts<br>
Rather:
<ul>
<li>What are the values and benefits of Thunderbird? Why should I
use it? E.g.:</li>
<ul>
<li>All accounts in one place, takes only seconds to check for
new mails<br>
My non-tech friends were simply *amazed* how easy and fast
that is. They LOVED it.<br>
</li>
<li>Own your mails, have everything on your computer<br>
works offline, security, provider closing etc.</li>
<li><insert here><br>
Talk with new (!) Thunderbird users that you converted, why
they like Thunderbird. If there's one thing that many people
mention, add it to the list.</li>
<li>Make some webpages describing the above<br>
</li>
</ul>
<li>Make a nice layout for the above webpages<br>
(This is for a web designer, different person from above, can be
independent)</li>
<li>Reach out: Find new user groups</li>
<ul>
<li>Talk to mainstream press<br>
(Traditional PR work)<br>
</li>
<li>Post on website/blog, Facebook page and Twitter regularly
(same content):</li>
<ul>
<li>new developments in Thunderbird</li>
<li>Articles explaining off useful features, one article per
week</li>
</ul>
<li>Encourage existing users to help friends to use Thunderbird<br>
(compare spreadfirefox.com)<br>
</li>
</ul>
</ul>
<br>
<br>
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