New Home Page design

alex alessandro at
Thu Apr 4 17:17:30 UTC 2019

Hey Paul,

Thank you so much for your feedback. Indeed, someone in charge of the 
copy is needed. It's not a high priority right now as more design 
iterations will happen for the next weeks.

I don't have a preference or a favorite workflow for that matter, so 
it's mostly up to Ryan and whoever will be in charge of updating the 
content on the site.

Maybe starting to work on a shared document to define the final copy 
would be really helpful.
What do you think?

On 2019-04-03 7:13 p.m., Paul Morris wrote:
> Hello Alessandro,
> Looking good!  This will be a great improvement.  A few general 
> message type things come to mind, things I think we could and should 
> highlight that differentiate TB from other email clients.  This is 
> mostly a matter of tweaking the text here and there.
> Desktop email app, rather than a web-based or mobile app.
> As a desktop app it offers more "power user" serious/work/productivity 
> type features, in the same arena as say Outlook, etc.  (See for 
> example the emphasis of )
> It's open-source.
> Has "user's interests at heart", it's free, but you are not the 
> product.  Maybe we could tie this into the donation pitch?
> It's cross-platform: Windows, Mac, and Linux.
> Maybe something about who it's for, target users and use cases.
> Anyway, I'd be happy to work on/edit/suggest some concrete wording, if 
> that would be helpful.
> Cheers,
> -Paul
> On 4/3/19 5:58 PM, Alessandro Castellani wrote:
>> Hello wonderful people,
>> Thanks to all the feedback, suggestions, and insights you provided, 
>> we gathered all the proper information in order to build a solid 
>> first page with a great user flow and meaningful funnels.
>> Now it's time to raise the bar and deal with the actual design.
>> As usual, comments and feedback are welcome, but this time let's try 
>> to focus on readability, visual style and consistency, and be sure 
>> the page is on brand.
>> Cheers,
>> -- 
>> *Alessandro Castellani*
>> Lead UX Architect
>> Thunderbird
>> _______________________________________________
>> tb-planning mailing list
>> tb-planning at
> _______________________________________________
> tb-planning mailing list
> tb-planning at

Alessandro Castellani
Lead UX Architect

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