ben.bucksch at beonex.com
Tue May 2 12:21:45 UTC 2017
Axel Grude wrote on 02.05.2017 00:58:
>> Which addon is that? And what are your personal experiences?
> This is QuickFolders and the experience was overall very positive
> (except for one nightmare user [*]). License adoption is good, and I
> have a license renewal that is cheaper; even sold a few domain
> licenses. I have to say this is on the back of a very generous
> community of donators, so I knew that people were already interested
> in supporting the value that the Addon gave them. I have been selling
> licenses for about 2 years now
> My ideas to make the idea of Addon specific monetization more
> acceptable were these:
> * I wanted to make sure that I kept developing the Addon, keeping it
> in sync with the Thunderbird changes and pushing functions forward
> * I kept releasing a free (as in beer) version and made sure it
> wasn't seriously lacking in functionality
> * The licensed "premium" version has some added functions, and
> keyboard shortcuts for some functions (such as quickjump)
> * I wanted to "give back" to those users who gave donations anyway
> (and thus financed everyone else)
> I think (at least from a XPCOM-based Addons) these points are all good
> and have to be communicated in some form in order to motivate for some
> cash to change hands. Whether this can be applied to a whole App that
> has been "free as in beer" for many years is obviously debatable.
> Also, I do give free personal email support to all users who reach out
> to me, so I have written hundreds of often highly descriptive emails
> and made a fairly comprehensive support site; without this ongoing
> effort I would not have considered monetization. I think end-user
> *engagement *is super important in Software - I think this should be
> discussed in greater detail regarding Thunderbird as well as part of
> the monetization debate.
I like that.
> The technical side was quite difficult as I wanted a "client-only"
> verification without any server callbacks, all the while staying 100%
> open source. Kent James gave me some ideas and then I had to implement
> my own decryption algorithm - an encryption library built into
> Thunderbird would be very helpful for this purpose. The premium
> functions are all built into the standard Addon and are merely
> activated, so no additional downloads / installations are necessary.
I didn't think that would work. I'm happy it does.
Thanks for your ideas and sharing your experiences.
> I am currently planning to also monetize the next big version of
> quickFilters in the same way; biggest problem as always is the initial
> price point, definitely lower than QuickFolders as it has a narrower,
> more focused approach. Picking the price is probably the hardest
> decision, ideally you want this to be completely at the consumer's
> digression, but that may not be wise with a limited amount of users
> (27k QF / 15k qF) - the better strategy is to pick a slightly higher
> price and then offer special sales for people with limited budgets,
> but that's a lot of work.
Setting price points is a "science" all by itself. Even if you let the
user enter an arbitrary amount, the suggestions you make influence them.
Ideally, you test all that with concrete A/B tests and measure results.
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