Outreach to end users

Klaus Hartnegg hartnegg at gmx.de
Wed Mar 22 11:22:51 UTC 2017


Am 22.03.2017 um 01:45 schrieb Ben Bucksch:
> Do you have some suggestions, other than a new website?

It is easy to get the attention of journalist for new and surprising 
things, not much for "only" improvements.

A new thing for the public (and a very important message to get out) 
would be that Thunderbird development has left Mozilla. And that it has 
big plans for the future (including to get rid of the Firefox framework 
underneath).

One could try to sneak in one more thing into that press release. For 
example the surprising observation (surprises are good, remember?) that 
many people usually prefer to use Internet services via app, but keep 
using email via cumbersome web-gateways.

A short press release with these two items would probably gain a lot of 
attention.

> Once they saw that it's possible to use their existing email addresses,
> and easy to set up, and much more convenient than logging to Hotmail,
> they were overjoyed and loved it.

That is a very good story. User stories are great for articles. Not in 
the press release (too long), but when journalists ask for more details. 
Point them to one such user, and many will write about that example in 
their article.

Klaus



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