Avocet branding - What do you think?

Gervase Markham gerv at mozilla.org
Mon Mar 30 08:32:26 UTC 2015

On 28/03/15 23:44, R Kent James wrote:
> 1) Those numbers are meaningless to anyone who is not a gecko geek. 

I'm not sure that's important. For people who don't understand various
version numbering schemes, they just hold on to "higher is
newer/better", which is true of the current scheme. For those who do,
they expect major.minor.patchlevel, which we also do.

Certainly, eliminating numbers entirely would be very bad. Doing an OS
X-like thing would be less bad. But really, the OS X codenames are also
meaningless to anyone who's not a Mac geek. Was Tiger before or after
Panther? Who knows?

> Even Firefox is
> trying to change this now (though we need not follow Firefox here). 

[citation needed]?

> 2) I want to counter the market sense that "Thunderbird is dead" with a
> new message that we are alive and have an active community moving
> forward. The last blog post
> <https://blog.mozilla.org/thunderbird/2015/02/thunderbird-usage-continues-to-grow/>
> was a first step, and generated a lot of discussion on the internet.  A
> named release helps with that message, "38" does not.

I guess I wouldn't put much weight on this particular advantage.

> how to use this, I asked Elio Qoshi to come up with a concept of a
> modified logo that we could use when we are referring specifically to
> our next release. This would not replace our current logo, only be used
> where the release is being mentioned, such as blog posts, the about
> dialog, and start page. 

It seems to me that having a per-release logo would be confusing. The
only other software I know of which does this is Gimp, which releases
about once every 3 years, and it's a graphics program, so you expect
them to mess around with art :-)

I don't want to pour cold water on anyone's enthusiasm to demonstrate
that Thunderbird is alive and well, but rearranging logos and names may
not be the best outlet for that enthusiasm.


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