Thunderbird Discussions with Mozilla (was Marketing Module)

Benjamin Kerensa bkerensa at
Thu Jan 8 03:33:52 UTC 2015

On 4) I would suggest we actually seek some funding and set some
expectation of a annual amount we expect or hope for Mozilla Corporation or
Foundation to provide. My thought is even if we do have a donation campaign
and add a link somewhere in the product I just do not see that bringing in
the kind of money we would need to sustain even a single developer full
time let alone ever do any marketing.

On Wed, Jan 7, 2015 at 2:18 PM, Kent James <kent at> wrote:

> I've considered the issue of starting discussions with Mozilla management
> to be my responsibility, and I was waiting until January to do it (after
> management got past the Yahoo search issues and Mozlandia). But now is the
> time (if I can just quit working on maildir a little).
> So the next step is to prepare a letter to key Mozilla managers saying
> what Thunderbird needs from Mozilla. I have not thought a great deal about
> it yet, but briefly issues that we have discussed include:
> 1) A financial home within Mozilla, from which we could collect and
> disburse funds (for example for the conference the bkerensa is suggesting).
> 2) Permission to use an in-product donation campaign, similar to what
> Firefox just did, to raise money specifically for the Thunderbird project.
> Ideally we could use the same staff who just did the Firefox campaign.
> 3) Designated Mozilla staff person who would be available to disburse any
> needed permissions that the Thunderbird volunteers need to run the project.
> This would include the right to authorize expenditures from our account,
> access to Thunderbird usage data and metrics, and access to legal and
> business documentation associated with Thunderbird partner organizations.
> 4) Some sort of official statement from Mozilla about Thunderbird's status
> within the organization. I'm not exactly sure what I am looking for here,
> but I have a sense that Mozilla staff don't really know how they should
> react to Thunderbird anymore. We are not looking for Mozilla to fund our
> activities, but we do need some recognition from Mozilla that Thunderbird
> is an ongoing, important project that needs occasional interaction with
> different parts of Mozilla.
> 5) Recognition that the formal leadership of Thunderbird now resides with
> the Thunderbird Council, and they can make most decisions concerning the
> project. Mozilla needs to specify the limits of that authority.
> Thoughts?
> :rkent
> On 1/7/2015 1:10 PM, Benjamin Kerensa wrote:
>> Hello All,
>> Was speaking to rkent today and he thought a Marketing Module might be a
>> good idea and I agree this would be a good way to better organize
>> our marketing efforts and processes going forward.
>> Do you all have thoughts on this? Also I am hoping TB Council is going
>> to have some discussions with MoCo/MoFo before the summer about funding
>> as I would like to have a TB booth at OSCON but this would require some
>> money since MoCo/MoFo does not make TB booth cloths or swag anymore afaik.
>> _______________________________________________
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