Marketing for Thunderbird
el.cameleon.1 at gmail.com
Fri Feb 14 07:44:43 UTC 2014
I love your ideas Ben!
Just wanted to add one thing: how do we target the professional market.
Do we see Thunderbird as a possible replacement for Outlook, or just
something "cool" for home users?
2014-02-14 0:14 GMT+01:00 Ben Bucksch <ben.bucksch at beonex.com>:
> Marketing != T-Shirts
> - What are the values and benefits of Thunderbird? Why should I use
> it? E.g.:
> - All accounts in one place, takes only seconds to check for new
> My non-tech friends were simply *amazed* how easy and fast that is.
> They LOVED it.
> - Own your mails, have everything on your computer
> works offline, security, provider closing etc.
> - <insert here>
> Talk with new (!) Thunderbird users that you converted, why they
> like Thunderbird. If there's one thing that many people mention, add it to
> the list.
> - Make some webpages describing the above
> - Make a nice layout for the above webpages
> (This is for a web designer, different person from above, can be
> - Reach out: Find new user groups
> - Talk to mainstream press
> (Traditional PR work)
> - Post on website/blog, Facebook page and Twitter regularly (same
> - new developments in Thunderbird
> - Articles explaining off useful features, one article per week
> - Encourage existing users to help friends to use Thunderbird
> (compare spreadfirefox.com)
> tb-planning mailing list
> tb-planning at mozilla.org
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