Marketing for Thunderbird

Vincent el.cameleon.1 at gmail.com
Fri Feb 14 07:44:43 UTC 2014


I love your ideas Ben!

Just wanted to add one thing: how do we target the professional market.

Do we see Thunderbird as a possible replacement for Outlook, or just
something "cool" for home users?


2014-02-14 0:14 GMT+01:00 Ben Bucksch <ben.bucksch at beonex.com>:

>  Marketing != T-Shirts
> Rather:
>
>    - What are the values and benefits of Thunderbird? Why should I use
>    it? E.g.:
>       - All accounts in one place, takes only seconds to check for new
>       mails
>       My non-tech friends were simply *amazed* how easy and fast that is.
>       They LOVED it.
>        - Own your mails, have everything on your computer
>       works offline, security, provider closing etc.
>       - <insert here>
>       Talk with new (!) Thunderbird users that you converted, why they
>       like Thunderbird. If there's one thing that many people mention, add it to
>       the list.
>       - Make some webpages describing the above
>        - Make a nice layout for the above webpages
>    (This is for a web designer, different person from above, can be
>    independent)
>    - Reach out: Find new user groups
>       - Talk to mainstream press
>       (Traditional PR work)
>        - Post on website/blog, Facebook page and Twitter regularly (same
>       content):
>          - new developments in Thunderbird
>          - Articles explaining off useful features, one article per week
>       - Encourage existing users to help friends to use Thunderbird
>       (compare spreadfirefox.com)
>
>
>
>
> _______________________________________________
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> tb-planning at mozilla.org
> https://mail.mozilla.org/listinfo/tb-planning
>
>


-- 
Vincent (caméléon)
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