Marketing for Thunderbird

Axel Grude (Axel) axel.grude at
Fri Feb 14 08:43:26 UTC 2014

Good list,

could you create a etherpad so we can put a whole list together? If we can properly 
market the Thunderbird awesomeness in a web page (similar to the way Firefox does 
this) and also increase Tb visibility on the Firefox sites then this would also go a 
long way to stifling the rumors of Thunderbird being "dead".

Not to forget *it is using the best HTML viewer in the world* - including CSS 3 
support, so it is definitely future proof! (We just need to improve that Editor ;-) )


*Axel Grude (Hover for transition!)*
Software Developer
Thunderbird Add-ons Developer (QuickFolders, quickFilters, QuickPasswords, Zombie 
Keys, SmartTemplate4)
AMO Editor
On 13/02/2014 23:14, Ben Bucksch wrote:
> Marketing != T-Shirts
> Rather:
>   * What are the values and benefits of Thunderbird? Why should I use it? E.g.:
>       o All accounts in one place, takes only seconds to check for new mails
>         My non-tech friends were simply *amazed* how easy and fast that is. They
>         LOVED it.
>       o Own your mails, have everything on your computer
>         works offline, security, provider closing etc.
>       o <insert here>
>         Talk with new (!) Thunderbird users that you converted, why they like
>         Thunderbird. If there's one thing that many people mention, add it to the list.
>       o Make some webpages describing the above
>   * Make a nice layout for the above webpages
>     (This is for a web designer, different person from above, can be independent)
>   * Reach out: Find new user groups
>       o Talk to mainstream press
>         (Traditional PR work)
>       o Post on website/blog, Facebook page and Twitter regularly (same content):
>           + new developments in Thunderbird
>           + Articles explaining off useful features, one article per week
>       o Encourage existing users to help friends to use Thunderbird
>         (compare
> _______________________________________________
> tb-planning mailing list
> tb-planning at

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