Marketing for Thunderbird
ben.bucksch at beonex.com
Thu Feb 13 23:14:01 UTC 2014
Marketing != T-Shirts
* What are the values and benefits of Thunderbird? Why should I use
o All accounts in one place, takes only seconds to check for new mails
My non-tech friends were simply *amazed* how easy and fast that
is. They LOVED it.
o Own your mails, have everything on your computer
works offline, security, provider closing etc.
o <insert here>
Talk with new (!) Thunderbird users that you converted, why they
like Thunderbird. If there's one thing that many people mention,
add it to the list.
o Make some webpages describing the above
* Make a nice layout for the above webpages
(This is for a web designer, different person from above, can be
* Reach out: Find new user groups
o Talk to mainstream press
(Traditional PR work)
o Post on website/blog, Facebook page and Twitter regularly (same
+ new developments in Thunderbird
+ Articles explaining off useful features, one article per week
o Encourage existing users to help friends to use Thunderbird
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