Donation link: next step

Dave Koelmeyer dave.koelmeyer at
Fri Nov 29 05:35:42 UTC 2013

On 29/11/13 05:58, Wayne Mery (Thunderbird QA) wrote:
>> Really flattering articles such as
>> continue to be missed on
>> the social networks which is just a huge shame. For example, Apple
>> stuffing up Gmail support in Mavericks was a marketing angle
>> straight from heaven to be exploited by Mozilla, but there was no
>> offical mention of this on Facebook /et al/.
>> Quite frankly, I'm champing at the bit to help kickstart things here.
> No time like the present for anyone to step up their involvement - 
> Sadly, publicity and marketing is missing from that list, which as you 
> imply we don't do well.  It's down under "Other" with 
> ... which is incomplete 
> and what was drafted afaik hasn't made progress.
> One of the failings of TB marketing IMO is we don't involve the user 
> community enough.  And Thunderbird's continuation requires community 
> involvement now more than ever, as other threads have pointed out. 
> Firefox* with its hundreds of employees can afford to not be so 
> agressive in asking for community involvement in its UI.  We can't 
> survive with that model.  (Plus Firefox* get their message out very 
> effectively in other forms of mass marketting - we don't have that 
> either.)  End of story.
> Time for a group of people to hammer on these things, no?

High time. Your remark on involving the community more is echoed in my 
initial comment at

This would be an ideal way in which a non-developer can contribute time 
(something I am sure is a valuable commodity for developers and for 
Mozilla staffers tied up with FFOS). Once we get a bit more engagement 
going again with TB users on social networks then perhaps we can 
carefully and collectively explore the notion of soliciting donations 
via these channels?

In short: as soon as someone from Mozilla can grant me access I'm happy 
to get started!

>>>> I see rather a few recent articles of large migrations to open source
>>>> productivity suites specifically mention Thunderbird (e.g.
>>>> Given that these organisations have spent so much effort switching,
>>>> and claim to have saved thousands in the process, then surely it
>>>> would be worth reaching out to them to see what financial or other
>>>> contributions they can make back to Thunderbird to keep the project
>>>> alive and open - and therefore continue to future proof their
>>>> investment in moving off proprietary systems.
>>> That's a tough sell. Esp. given that they move away to save money,
>>> they're not happy to spend it. Once it works and is accepted in the
>>> enterprise, the willingness to spend money goes to near zero. The only
>>> moment to pitch them is *before* they roll out, when they make their
>>> financial planning and schedule for the entire migration.
>> Tough perhaps, but I don't see this as insurmountable and it's surely
>> worth an enquiry.
> Indeed. In fact, why do we insist on the hit or miss approach of 
> guessing what might work?  We should just go and ask some of them what 
> would motivate them.
> I started writing before I read all of these posts, and found myself 
> repeating - so I'll just say we need to set a direction and execute. 
> What's a thousand bucks to one of these big organizations compared to 
> the cost of running some paid software? It's a way for them to give 
> back - because it's not as if entrprises are showing up with 
> developers to help - even though we ask. 
> for example has a link 
> to

+1. Here's another one:

Consider the lengths they went to and extraordinary incentives from MS 
they rejected to stay locked into their proprietary status quo. It would 
be remiss *not* to approach them (specifically Mr Peter Hofmann).


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