Version number changes for Thunderbird
jhopkins at mozilla.com
Thu Jun 2 15:02:43 UTC 2011
> It is definitely *easier* to market a new version 3.3 or
> 4.0 than a new version number 15.
There may be a compromise: use the minor version to track release numbers and match gecko version. Bump the major version whenever it feels right.
So 15.0 becomes 4.15. I don't think anyone cares if the minor version is in the hundreds: 4.105, not a big deal.
----- Original Message -----
From: "Ben Bucksch" <ben.bucksch at beonex.com>
To: "Rafael Ebron" <rebron at gmail.com>
Cc: tb-planning at mozilla.org
Sent: Thursday, June 2, 2011 4:15:01 AM
Subject: Re: Version number changes for Thunderbird
thanks for your response.
On 02.06.2011 01:10, Rafael Ebron wrote:
> We'll be communicating with reporters the changes and features in
> Thunderbird and it'll be feature driven rather than using versions to
> drive news. We'll continue to take care of our relationship with the
> press and bloggers regarding new releases.
Yes, I'm sure of that, I'm not questioning that.
I just saw that marketing this is harder than marketing "there's a new
major version of big program XYZ out", and they've carried all previous
releases, so this news item is a no-brainer for them. If you watch the
news, most reporters think in simple schemes:
war => news
airplane crash, 120 dead => news
3000 people died because of water shortage because of public utility
privatization => too complex
I fear that "this new feature is more significant than the previous"
might (not necessarily is) be "too complex" because it's not in the
usual schemes. It is definitely *easier* to market a new version 3.3 or
4.0 than a new version number 15.
I just know I thought "OK, again a new Chrome release. Didn't we have
version 11 just a few weeks ago? Now it's 12. Who cares??" I used to be
interested in Chrome. Version 7 still raised eyebrows. Version 12, half
a year later, caused a chuckle. Version 20 will cause either a laugh or
> We do need to save users from version marketing. .... Should I really
> know that I'm running Android 2.3.4 Cupcake, Gingerbread, Ice Cream
FWIW, as a new owner of an Android tablet and phone, I care *very much*.
I wish very much to get 3.0 on my tablet (and if you followed the news,
you know why I want it ). The press is *all over it*. I think you
will lose that press heat when you drop or inflate version numbers.
 "Android 3.0" (3 words) is just faster to say than "the Android that
is optimized for tablets, because it has toolbars and 2 panes, which
makes the apps much more efficient to use, and doesn't need the annoying
tap 'menu' tap 'new window' tap 'menu' tap 'bookmarks' tap 'heise.de'"
(3 lines). I just say "Android 3.0" and everybody who read the recent
news knows what I mean.
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