Version number changes for Thunderbird
ben.bucksch at beonex.com
Wed Jun 1 22:36:39 UTC 2011
On 01.06.2011 23:59, Mark Banner wrote:
> didn't change the numbering system, and continued developing
> Thunderbird for the next 25 years?
In the new system, we'd be at Thunderbird 221. That's not comparable
with reaching "TB 25" in 2 years - in the current system, we'd be at "TB
4.0" or "5.0".
> Like Rafael has already said, we're not going to be marketing TB x is
> released. We'll be marketing that an update to Thunderbird is released.
Yes, but if that happens every 6 weeks, do you think you'll get a
headline each time?
If you have a release that's bigger than the others, it will be hard to
communicate that "this one is significant" to reporters who get a 1000
news items a day and spend 3 seconds or less before deciding whether
> The news is there's something new/different, not the fact the version
> number has changed.
From the news items I've read, few reporters go to that length. Most
just report "there's a new version", and maybe reword parts of your
press / public material of what's new. In the case of 26 -> 27, that
whole headline of "there's a new version" is lacking. You need a
reporter who actually understands the changes, and very few go to that
I'm not saying it's impossible to market that, but that it's *harder* in
the new system to do PR and get news items. So, I'm saying that even
from a marketing perspective, this is worse.
And techies also surely don't like it. So, I don't get it.
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