Thunderbird market segments

Kent James kent at caspia.com
Mon Apr 26 17:18:03 UTC 2010


  On 4/26/2010 10:05 AM, Ben Bucksch wrote:
>  On 26.04.2010 17:33, David Bienvenu wrote:
>>> 7) I keep getting hints that there are a few large organization 
>>> deployments that have traditionally received direct support from 
>>> Mozilla. What motivates them to do this, if they exist?
>>
>> In the past, I would say they have been motivated by up front cost, 
>> and the ability to customize the client (e.g., lock down features) so 
>> as to drive down the total cost of ownership (lower ongoing support 
>> costs).
>
> As for the German Office of Foreign Affairs, it's
>
>    * costs reduced, both license and maintenance (Debian package
>      management)
>      Since switching to Open Source, this office has by far the lowest
>      IT costs of all German offices (half of the average) per desk.
>    * removing dependence on a single vendor (Microsoft)
>    * ability to customize and change and make bugfixes themselves (and
>      they have)
>    * open source values (community, security, privacy etc.) - Open
>      Source is very popular here
>
>
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>
In trying to classify these as market segments rather than individual 
customers, do you think it would be fair to way that there are really 
two segments? One is driven primarily by cost of the email client, and 
the other by a philosophy (or requirement) of using open source software 
(which would probably include concerns for reducing dependence on 
Microsoft)?

Analysis of market segment is not a precise science, and ultimately is 
determined by what is useful in understanding your clients.



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