Thunderbird market segments
kent at caspia.com
Sat Apr 24 04:58:37 UTC 2010
On 4/23/2010 5:47 PM, Dan Mosedale wrote:
> While the Mozilla product strategy continues to focus on the
> individual end-user, Mozilla will continue to work with downstream
> enterprise-oriented distributors and support vendors to enable
> extended support for otherwise legacy releases.
I've seen precious little written on who the Mozilla product strategy is
focused at, so I appreciated this little incidental insight.
As part of the understanding of the next steps for Thunderbird and MoMo,
I would really appreciate more commentary on the market segments that
people see exist out there, and what are the primary market segments for
I assume most of you are familiar with a "market segment", but if not I
would describe it very briefly as a distinct subgrouping of your
existing or potential customers, that share some characteristics in
common, and benefits from being understood and targeted as a group.
I will admit I have very little clue on what the actual market segments
are for Thunderbird, or what the perceived segments are. But at the risk
of truly proving my ignorance, I will make a few guesses:
1) Recent discussions on m.d.a.t have made it clear that colleges are a
distinct market segment.
2) The home Windows user that does not either own or want to use
Outlook, and typically would have used Outlook Express.
3) Small, cost-sensitive organizations that do not use Exchange Server.
4) A small organization, perhaps as part of a larger organization, that
uses a diverse mix of Linux, Windows, and Macs. (Differs from 3 in being
driven by technical diversity rather than cost).
5) User on a low-cost second computer, perhaps a netbook or home
computer, that interacts heavily with a normal Exchange/Outlook business
world, perhaps mixed heavily with personal use.
6) The Enigmail user - I don't understand them, but it is a very popular
yet technically sophisticated extension, that I cannot see any of the
previous market segments wanting. Who are they?
7) I keep getting hints that there are a few large organization
deployments that have traditionally received direct support from
Mozilla. What motivates them to do this, if they exist?
Obviously you could subdivide these forever, but a typical organization
is best served by seeing the world as 5 - 10 market segments that they
What segment is the MoMo team targeting? As an example, my EWS work
targets groups 4) and 5).
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