"Firefox Touch" for Metro?

Peter Scanlon pscanlon at mozilla.com
Fri Nov 15 23:33:57 PST 2013


I agree with Jim that it should be simply Firefox, and that differentiation happens at the point of download. 

Thanks
Pete
 


On Nov 15, 2013, at 1:38 PM, Laura Forrest <lforrest at mozilla.com> wrote:

> Hi Folks -- Adding Pete to the string. Giving a version of Firefox a new name is a very substantial move that we should think through. Names are very, very, hard to undue once they're out there. 
> 
> That said, I'm happy to be the point-person on the Engagement end and work with the various stakeholders to get this figured out. Is there a certain point-person from the Metro end I can work with?
> 
> Laura
> 
> On Nov 15, 2013, at 1:32 PM, Jim Mathies <jmathies at mozilla.com> wrote:
> 
>> I think Firefox is just "Firefox" for the android platform, same goes for other desktop platform like MacOS and Linux. We're dealing with this crazy new hybrid platform with two different interfaces so some sort of differentiation is needed. I don't think this should pollute the naming on other platforms we support though. It will still be Firefox for Windows when you download and install it.
>> 
>> Would someone care to take point on getting feedback from branding? We have three weeks before merge so we'll have to get this nailed down before then.
>> 
>> Jim
>> 
>> -----Original Message----- From: Karen Rudnitski
>> Sent: Friday, November 15, 2013 3:11 PM
>> To: Tim Abraldes
>> Cc: Metro Firefox list ; Laura Forrest ; Madhava Enros ; Yuan Wang ; Johnathan Nightingale
>> Subject: Re: "Firefox Touch" for Metro?
>> 
>> One concern / angle is, of course, about how this reflects on our Android product (which is also touch-based).
>> 
>> I love the premise, of course, and I think the next thing is to also bring in some of our branding team and figure out the final specifics and how it sits next to fennec.
>> 
>> 
>> 
>> Tim Abraldes <tabraldes at mozilla.com> wrote:
>> 
>> Sounds good to me!
>> 
>> 
>> ----- Original Message -----
>>> From: "Yuan Wang" <yuan at mozilla.com>
>>> To: "Metro Firefox list" <metro at mozilla.org>
>>> Cc: "Laura Forrest" <lforrest at mozilla.com>, "Johnathan Nightingale" <johnath at mozilla.com>, "Madhava Enros"
>>> <madhava at mozilla.com>
>>> Sent: Friday, November 15, 2013 10:53:33 AM
>>> Subject: "Firefox Touch" for Metro?
>>> 
>>> Hi team,
>>> 
>>> I would like to kick off this discussion again, since we cannot call our
>>> product "metro" for our final release. Currently we used the term "Windows 8
>>> style +*brand". It's long and we will have to change it again when new
>>> Windows comes out.
>>> 
>>> I intentionally asked participants during usability testings this week. 2 of
>>> 8 gave "Firefox Touch" without anytime thinking. The rest were struggled
>>> coming up with a proper name. That was 2 data points, but I think that still
>>> told us something. No one suggested "Immersive". And I personally don't
>>> think people will get the word neither.
>>> 
>>> How do people feel about calling it "Firefox Touch"? Let me know if you have
>>> other suggestions.
>>> 
>>> Note: I noticed Evernote is called "Evernote touch" on Windows 8.
>>> 
>>> --
>>> Yuan Wang
>>> yuan at mozilla.com
>>> User Experience Designer on Firefox
>>> 
>>> 
>>> _______________________________________________
>>> metro mailing list
>>> metro at mozilla.org
>>> https://mail.mozilla.org/listinfo/metro
>>> 
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> 



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