FW: [Marketing-Public]Firefox Press Kit

Robert J. Accettura robert at accettura.com
Tue, 28 Sep 2004 15:44:21 -0400


I kinda touched on this the other day:
http://robert.accettura.com/archives/000501.shtml


-- 
Robert J. Accettura
robert@accettura.com


Quoting Brian Burnham <brianburnham@gmail.com>:

> Hmm, we may be playing with semantics here. But anyway, case in point,
> today I received a review copy of Macromedia's Web Publishing
> System/Contribute 3 which was accompanied by press-type materials.
> 
> Granted we can't afford mailings (can we?), but we certainly have the
> volunteer resources to come up with some PDF's and a press release.
> 
> 
> On Tue, 28 Sep 2004 12:53:58 -0400, Sean Kerner
> <sean@resultsoverhead.com> wrote:
> > 
> > 
> > I write for a few tech pubs and to be honest I can't remember the last
> > time I got a press kit of the type you mention from any vendor - including
> > Microsoft.
> > 
> > Now - software briefings and demo's with devs on a the call, that's
> > another story and something that I find to be almost ubiquitous.
> > 
> > just my two cents...it's all good. It's usually better to do marketing
> > than not.
> > 
> > 
> > 
> > 
> > -----Original Message-----
> > From: marketing-public-admin@mozilla.org
> > [mailto:marketing-public-admin@mozilla.org]On Behalf Of Brian Burnham
> > Sent: September 28, 2004 11:28 AM
> > To: marketing-public@mozilla.org
> > Subject: [Marketing-Public]Firefox Press Kit
> > 
> > Do we have any kind of Press Kit for Firefox? I am a software
> > reviewer, and I routinely receive kits along with software I review.
> > 
> > What I am envisioning is a downloadable archive that would include: -
> > The installer (or a link to download 1.0 PR)
> > 
> > - 3 PDF "glossies" with screenshots and copy: an overview (Firefox:
> > Take Back the Web), features (Firefox: The Browser Reloaded) and
> > safety (Firefox: The Browser You can Trust).
> > 
> > - A press release on the Mozilla Foundation and one on the 1.0 Firefox
> > release.
> > 
> > Press expect to be catered to. We don't want to miss out on any press
> > coverage because reporters don't understand Firefox, don't know about
> > it or don't feel invited to the party. If there's interest, I think
> > this is a project we ought to get underway. My apologies if we already
> > have something going...
> > --
> > 
> > Firefox: Rediscover the Web | http://ideatrust.org/firefox
> > _______________________________________________
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> > marketing-public@mozilla.org
> > http://mail.mozilla.org/listinfo/marketing-public
> > Get involved - Check out the marketing projects that need help -
> > http://www.mozilla.org/projects/marketing
> > 
> > 
> > 
> > 
> 
> 
> 
> -- 
> 
> Firefox: Rediscover the Web | http://ideatrust.org/firefox
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