FW: [Marketing-Public]Firefox Press Kit

Brian Burnham Brian Burnham <brianburnham at gmail.com>
Tue, 28 Sep 2004 14:26:00 -0500

Hmm, we may be playing with semantics here. But anyway, case in point,
today I received a review copy of Macromedia's Web Publishing
System/Contribute 3 which was accompanied by press-type materials.

Granted we can't afford mailings (can we?), but we certainly have the
volunteer resources to come up with some PDF's and a press release.

On Tue, 28 Sep 2004 12:53:58 -0400, Sean Kerner
<sean@resultsoverhead.com> wrote:
> I write for a few tech pubs and to be honest I can't remember the last
> time I got a press kit of the type you mention from any vendor - including
> Microsoft.
> Now - software briefings and demo's with devs on a the call, that's
> another story and something that I find to be almost ubiquitous.
> just my two cents...it's all good. It's usually better to do marketing
> than not.
> -----Original Message-----
> From: marketing-public-admin@mozilla.org
> [mailto:marketing-public-admin@mozilla.org]On Behalf Of Brian Burnham
> Sent: September 28, 2004 11:28 AM
> To: marketing-public@mozilla.org
> Subject: [Marketing-Public]Firefox Press Kit
> Do we have any kind of Press Kit for Firefox? I am a software
> reviewer, and I routinely receive kits along with software I review.
> What I am envisioning is a downloadable archive that would include: -
> The installer (or a link to download 1.0 PR)
> - 3 PDF "glossies" with screenshots and copy: an overview (Firefox:
> Take Back the Web), features (Firefox: The Browser Reloaded) and
> safety (Firefox: The Browser You can Trust).
> - A press release on the Mozilla Foundation and one on the 1.0 Firefox
> release.
> Press expect to be catered to. We don't want to miss out on any press
> coverage because reporters don't understand Firefox, don't know about
> it or don't feel invited to the party. If there's interest, I think
> this is a project we ought to get underway. My apologies if we already
> have something going...
> --
> Firefox: Rediscover the Web | http://ideatrust.org/firefox
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Firefox: Rediscover the Web | http://ideatrust.org/firefox