FW: [Marketing-Public]Firefox Press Kit

Sean Kerner sean at resultsoverhead.com
Tue, 28 Sep 2004 12:53:58 -0400


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I write for a few tech pubs and to be honest I can't remember the last
time I got a press kit of the type you mention from any vendor - including
Microsoft.

Now - software briefings and demo's with devs on a the call, that's
another story and something that I find to be almost ubiquitous.

just my two cents...it's all good. It's usually better to do marketing
than not.



-----Original Message-----
From: marketing-public-admin@mozilla.org
[mailto:marketing-public-admin@mozilla.org]On Behalf Of Brian Burnham
Sent: September 28, 2004 11:28 AM
To: marketing-public@mozilla.org
Subject: [Marketing-Public]Firefox Press Kit


Do we have any kind of Press Kit for Firefox? I am a software
reviewer, and I routinely receive kits along with software I review.

What I am envisioning is a downloadable archive that would include: -
The installer (or a link to download 1.0 PR)

- 3 PDF "glossies" with screenshots and copy: an overview (Firefox:
Take Back the Web), features (Firefox: The Browser Reloaded) and
safety (Firefox: The Browser You can Trust).

- A press release on the Mozilla Foundation and one on the 1.0 Firefox
release.

Press expect to be catered to. We don't want to miss out on any press
coverage because reporters don't understand Firefox, don't know about
it or don't feel invited to the party. If there's interest, I think
this is a project we ought to get underway. My apologies if we already
have something going...
--


Firefox: Rediscover the Web | http://ideatrust.org/firefox
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