[Marketing-Public]RE: Enamel Lapel Pins

Irongut@vodafone.net Irongut at vodafone.net
Fri, 24 Sep 2004 18:03:08 +0100

Hi Scott,

I'll pass your idea on to the store and let you know what they say.

I'll also forward it to the events team.


Dave Murray
Glasgow, UK
irongut at vodafone dot net

> --------- Original message ----------
> Date: Wed, 22 Sep 2004 21:41:50 -0700
> From: Scott Lyons <slyons@gmail.com>
> Reply-To: Scott Lyons <slyons@gmail.com>
> To: marketing-public@mozilla.org
> Subject: [Marketing-Public]Enamel Lapel Pins
> Hello to all the Marketing mailing list subscribers!
> This past Monday, the 20th, I proposed a new marketing idea at the
> SpreadFirefox.com website.  In an effort to inform more Mozilla fans,
> I am sending my original posting to this mailing list.  I hope this
> will generate more feedback, and ideally, reach someone who is
> involved with the Mozilla store.
> My original posting can be found at this link, and is pasted in its
> entirety below:  http://www.spreadfirefox.com/?q=node/view/1232
> Scott Lyons
> slyons@gmail.com
> -----------------
> Posted by SLyons on Mon, 09/20/2004 - 19:12 :: Marketing Ideas
> Lapel pins would be a perfect way to spread Firefox, Thunderbird,
> Sunbird, and any other Mozilla product.
> Have you ever seen Hard Rock Café pins, or commemorative Olympic pins?
> Those are enamel lapel pins. The high quality pins are made through a
> cloisonné process, which is where a die is used to strike the designs.
> The individual colors are then generally hand filled and then fired in
> a kiln one color at a time to prevent bleeding. The end result is a
> durable, glossy, professional looking pin.
> When ordered in bulk(typically one hundred minimum), the cost per pin
> is typically under $2.50. For quantities in the thousands, the cost of
> production can decline to under $.50 per pin. Whether produced in
> small batches or large batches, there is a potential for a large
> markup, thus more profit and funding for Mozilla's endeavors.
> Lapel pins would be an ideal way to advertise and simply show support
> for the software.
> As a college student, I see people with pins on their backpacks and
> clothing every single day. I would put one of these on my bags, and I
> would give them to my friends if they'd do the same. We would
> literally serve as a walking advertisement. And as the name suggests,
> these pins are perfect for wearing. They are generally small in size,
> and with the overall attractiveness of the Firefox, Thunderbird, and
> Sunfire logos, they would look great.
> These pins would also be an ideal promotional item. There have been
> discussions of raising Firefox awareness on college campuses. What
> better way to do that then by handing out a free pin? These pins could
> also be made available at any computer, software, or internet
> conferences where Mozilla may have a booth. People love free things.
> By distributing these pins as promotional items, Firefox could reach a
> new user base.
> I would strongly urge the Mozilla store into offering lapel pins.