[Marketing-Public]RE: Enamel Lapel Pins
Irongut at vodafone.net
Fri, 24 Sep 2004 18:03:08 +0100
I'll pass your idea on to the store and let you know what they say.
I'll also forward it to the events team.
irongut at vodafone dot net
> --------- Original message ----------
> Date: Wed, 22 Sep 2004 21:41:50 -0700
> From: Scott Lyons <firstname.lastname@example.org>
> Reply-To: Scott Lyons <email@example.com>
> To: firstname.lastname@example.org
> Subject: [Marketing-Public]Enamel Lapel Pins
> Hello to all the Marketing mailing list subscribers!
> This past Monday, the 20th, I proposed a new marketing idea at the
> SpreadFirefox.com website. In an effort to inform more Mozilla fans,
> I am sending my original posting to this mailing list. I hope this
> will generate more feedback, and ideally, reach someone who is
> involved with the Mozilla store.
> My original posting can be found at this link, and is pasted in its
> entirety below: http://www.spreadfirefox.com/?q=node/view/1232
> Scott Lyons
> Posted by SLyons on Mon, 09/20/2004 - 19:12 :: Marketing Ideas
> Lapel pins would be a perfect way to spread Firefox, Thunderbird,
> Sunbird, and any other Mozilla product.
> Have you ever seen Hard Rock Café pins, or commemorative Olympic pins?
> Those are enamel lapel pins. The high quality pins are made through a
> cloisonné process, which is where a die is used to strike the designs.
> The individual colors are then generally hand filled and then fired in
> a kiln one color at a time to prevent bleeding. The end result is a
> durable, glossy, professional looking pin.
> When ordered in bulk(typically one hundred minimum), the cost per pin
> is typically under $2.50. For quantities in the thousands, the cost of
> production can decline to under $.50 per pin. Whether produced in
> small batches or large batches, there is a potential for a large
> markup, thus more profit and funding for Mozilla's endeavors.
> Lapel pins would be an ideal way to advertise and simply show support
> for the software.
> As a college student, I see people with pins on their backpacks and
> clothing every single day. I would put one of these on my bags, and I
> would give them to my friends if they'd do the same. We would
> literally serve as a walking advertisement. And as the name suggests,
> these pins are perfect for wearing. They are generally small in size,
> and with the overall attractiveness of the Firefox, Thunderbird, and
> Sunfire logos, they would look great.
> These pins would also be an ideal promotional item. There have been
> discussions of raising Firefox awareness on college campuses. What
> better way to do that then by handing out a free pin? These pins could
> also be made available at any computer, software, or internet
> conferences where Mozilla may have a booth. People love free things.
> By distributing these pins as promotional items, Firefox could reach a
> new user base.
> I would strongly urge the Mozilla store into offering lapel pins.