[Marketing-Public]Maximizing Firefox's Exposure on Download.com

John Busher johnbusher at yahoo.com
Thu, 16 Sep 2004 09:24:55 -0700 (PDT)


Duane,

Mozilla should ask other sites to continue to point to
the main mozilla site to maximize exposure on the
search engines.   All this traffic would be funneled
to CNET Download.com once the users choose to download
the product(s).

--- Duane Fahey <dfahey@visualautomation.com> wrote:

> Maybe there should be a special Firefox/Download.com
> sticker that  
> people can put on their web site.  Clicking that
> sticker would take  
> them directly to the Firefox section of
> download.com...  - Duane
> 
> On Sep 15, 2004, at 5:47 PM, John Busher wrote:
> 
> > The most effective method for increasing Mozilla
> > Firefox's exposure on Download.com is to direct
> users
> > the product detail page on CNET when users click
> on
> > the "Free Download" link on the Mozilla front
> door:
> >
> >
>
http://www.download.com/Mozilla-Firefox/3000-2356-10318752.html?
> 
> > tag=lst-0-2
> >
> >
> > This increases the number of clicks in the
> > Download.com download counts increasing Firefox's
> > rankings.
> >
> > Users on Download.com tend to try products listed
> in
> > the Most Popular List.   Users look for third
> party
> > endorsements. In this case the endorsements come
> from
> > all the other Download.com users.   There's no
> reason
> > Firefox shouldn't own the Browser category plus
> get in
> > the Top 10 for whole site.  I used to work for
> > Download.com helping software companies get more
> free
> > exposure on the site.  This is the number one
> tactic
> > to employ to do this.  It works for great software
> > products like Firefox.  Positive user reviews help
> but
> > getting into the site's most popular list will
> help more.
> >
> > =====
> > John M. Busher
> > Internet Strategy
> > v. 415.359.0454
> > johnbusher@yahoo.com
> > "90% of all sales are lost because you don't ask
> for the business"
> >
> >
> > 		
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> >
> >
> --
> Duane Fahey
> Visual Automation, Inc.
> http://www.visualautomation.com
> 517.622.1850  517.622.1761 fax
> --
> Secure Desktop | iLock | ColdKey | iLockNess |
> ePortal.com
> 
> 


=====
John M. Busher
Internet Strategy
v. 415.359.0454 
johnbusher@yahoo.com
"90% of all sales are lost because you don't ask for the business"


		
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