[Marketing-Public]Maximizing Firefox's Exposure on Download.com
dfahey at visualautomation.com
Thu, 16 Sep 2004 09:52:57 -0400
Maybe there should be a special Firefox/Download.com sticker that
people can put on their web site. Clicking that sticker would take
them directly to the Firefox section of download.com... - Duane
On Sep 15, 2004, at 5:47 PM, John Busher wrote:
> The most effective method for increasing Mozilla
> Firefox's exposure on Download.com is to direct users
> the product detail page on CNET when users click on
> the "Free Download" link on the Mozilla front door:
> This increases the number of clicks in the
> Download.com download counts increasing Firefox's
> Users on Download.com tend to try products listed in
> the Most Popular List. Users look for third party
> endorsements. In this case the endorsements come from
> all the other Download.com users. There's no reason
> Firefox shouldn't own the Browser category plus get in
> the Top 10 for whole site. I used to work for
> Download.com helping software companies get more free
> exposure on the site. This is the number one tactic
> to employ to do this. It works for great software
> products like Firefox. Positive user reviews help but
> getting into the site's most popular list will help more.
> John M. Busher
> Internet Strategy
> v. 415.359.0454
> "90% of all sales are lost because you don't ask for the business"
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