[Marketing-Public]Maximizing Firefox's Exposure on Download.com

Duane Fahey dfahey at visualautomation.com
Thu, 16 Sep 2004 09:52:57 -0400


Maybe there should be a special Firefox/Download.com sticker that  
people can put on their web site.  Clicking that sticker would take  
them directly to the Firefox section of download.com...  - Duane

On Sep 15, 2004, at 5:47 PM, John Busher wrote:

> The most effective method for increasing Mozilla
> Firefox's exposure on Download.com is to direct users
> the product detail page on CNET when users click on
> the "Free Download" link on the Mozilla front door:
>
> http://www.download.com/Mozilla-Firefox/3000-2356-10318752.html? 
> tag=lst-0-2
>
>
> This increases the number of clicks in the
> Download.com download counts increasing Firefox's
> rankings.
>
> Users on Download.com tend to try products listed in
> the Most Popular List.   Users look for third party
> endorsements. In this case the endorsements come from
> all the other Download.com users.   There's no reason
> Firefox shouldn't own the Browser category plus get in
> the Top 10 for whole site.  I used to work for
> Download.com helping software companies get more free
> exposure on the site.  This is the number one tactic
> to employ to do this.  It works for great software
> products like Firefox.  Positive user reviews help but
> getting into the site's most popular list will help more.
>
> =====
> John M. Busher
> Internet Strategy
> v. 415.359.0454
> johnbusher@yahoo.com
> "90% of all sales are lost because you don't ask for the business"
>
>
> 		
> __________________________________
> Do you Yahoo!?
> New and Improved Yahoo! Mail - Send 10MB messages!
> http://promotions.yahoo.com/new_mail
> _______________________________________________
> marketing-public mailing list
> marketing-public@mozilla.org
> http://mail.mozilla.org/listinfo/marketing-public
> Get involved - Check out the marketing projects that need help -  
> http://www.mozilla.org/projects/marketing
>
>
--
Duane Fahey
Visual Automation, Inc.
http://www.visualautomation.com
517.622.1850  517.622.1761 fax
--
Secure Desktop | iLock | ColdKey | iLockNess | ePortal.com