[Marketing-Public]Maximizing Firefox's Exposure on Download.com

John Busher johnbusher at yahoo.com
Wed, 15 Sep 2004 14:47:21 -0700 (PDT)


The most effective method for increasing Mozilla
Firefox's exposure on Download.com is to direct users
the product detail page on CNET when users click on
the "Free Download" link on the Mozilla front door:

http://www.download.com/Mozilla-Firefox/3000-2356-10318752.html?tag=lst-0-2


This increases the number of clicks in the
Download.com download counts increasing Firefox's
rankings.   

Users on Download.com tend to try products listed in
the Most Popular List.   Users look for third party
endorsements. In this case the endorsements come from
all the other Download.com users.   There's no reason
Firefox shouldn't own the Browser category plus get in
the Top 10 for whole site.  I used to work for
Download.com helping software companies get more free
exposure on the site.  This is the number one tactic
to employ to do this.  It works for great software
products like Firefox.  Positive user reviews help but
getting into the site's most popular list will help more.

=====
John M. Busher
Internet Strategy
v. 415.359.0454 
johnbusher@yahoo.com
"90% of all sales are lost because you don't ask for the business"


		
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