[Marketing-Public]What are Mozilla's Marketing Objectives

Rafael Ebron rebron at meer.net
Tue, 14 Sep 2004 14:19:04 -0700


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One of the marketing objectives is to build awareness to drive product 
marketshare.

Donations are good but not the end goal.  End goal is: preserving choice 
and innovation on the Internet (or 50% browser/product marketshare and 
maintaining open standards on the Web).
See: http://www.mozilla.org/about/

-Rafael



John Busher wrote:

>I am new to the list so I will start by asking what
>are the marketing objectives?
>
>
>1. Build awareness to drive adoption or 
>2.  Build Awareness to drive adoption to drive
>donations?
>
>
>=====
>John M. Busher
>Internet Strategy
>v. 415.359.0454 
>johnbusher@yahoo.com
>"90% of all sales are lost because you don't ask for the business"
>
>
>		
>__________________________________
>Do you Yahoo!?
>Yahoo! Mail is new and improved - Check it out!
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>_______________________________________________
>marketing-public mailing list
>marketing-public@mozilla.org
>http://mail.mozilla.org/listinfo/marketing-public
>Get involved - Check out the marketing projects that need help - http://www.mozilla.org/projects/marketing
>
>  
>

-- 
Rafael Ebron
Mozilla Foundation <http://www.mozilla.org>
aim: rebron2000 <aim:GoIM?ScreenName=rebron2000>
email: rebron@meer.net <mailto:rebron@meer.net>
cell phone: (510) 220-6800
http://www.rebron.org

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One of the marketing objectives is to build awareness to drive product
marketshare.<br>
<br>
Donations are good but not the end goal.&nbsp; End goal is: preserving
choice and innovation on the Internet (or 50% browser/product
marketshare and maintaining open standards on the Web).<br>
See: <a class="moz-txt-link-freetext" href="http://www.mozilla.org/about/">http://www.mozilla.org/about/</a><br>
<br>
-Rafael<br>
<br>
<br>
<br>
John Busher wrote:
<blockquote cite="mid20040914210339.34270.qmail@web52608.mail.yahoo.com"
 type="cite">
  <pre wrap="">I am new to the list so I will start by asking what
are the marketing objectives?


1. Build awareness to drive adoption or 
2.  Build Awareness to drive adoption to drive
donations?


=====
John M. Busher
Internet Strategy
v. 415.359.0454 
<a class="moz-txt-link-abbreviated" href="mailto:johnbusher@yahoo.com">johnbusher@yahoo.com</a>
"90% of all sales are lost because you don't ask for the business"


		
__________________________________
Do you Yahoo!?
Yahoo! Mail is new and improved - Check it out!
<a class="moz-txt-link-freetext" href="http://promotions.yahoo.com/new_mail">http://promotions.yahoo.com/new_mail</a>
_______________________________________________
marketing-public mailing list
<a class="moz-txt-link-abbreviated" href="mailto:marketing-public@mozilla.org">marketing-public@mozilla.org</a>
<a class="moz-txt-link-freetext" href="http://mail.mozilla.org/listinfo/marketing-public">http://mail.mozilla.org/listinfo/marketing-public</a>
Get involved - Check out the marketing projects that need help - <a class="moz-txt-link-freetext" href="http://www.mozilla.org/projects/marketing">http://www.mozilla.org/projects/marketing</a>

  </pre>
</blockquote>
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<a href="http://www.mozilla.org">Mozilla Foundation</a><br>
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<a href="http://www.rebron.org">http://www.rebron.org</a><br>
</span></font></font><font face="Arial,sans-serif"><font size="2"><span><br>
<span style="text-decoration: underline;"></span>Get the <a
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