[Marketing-Public]Accessibility as a marketing opportunity

raiph spam at temporalgyrus.com
Tue, 31 Aug 2004 02:17:37 +0100


http://www.out-law.com/php/page.php?page_id=travelsitessettle1093266487&area=news

"Travel sites settle New York accessibility investigation"
23/08/2004

"The operators of Ramada.com and Priceline.com have undertaken to pay
$77,500 and to improve their web sites' accessibility to settle an 
investigation
by New York Attorney General Elliot Spitzer that contradicts a federal court
ruling of 2002."

...

"In the UK, awareness of the legal obligation for web accessibility has only
really taken hold in the last 12 months, albeit the obligation has 
existed for
much longer. Spitzer's settlements are likely to trigger a similar rise in
awareness in the US, particularly since neither Priceline.com nor Ramada.com
is based in New York."

It's hard to predict how this will play out, but it seems at least 
plausible that it
will be pretty significant and that there's scope for Mozilla to 
leverage their
section 508 efforts. As I recently emailed a UK author:

Mozilla's VPAT (voluntary assessment of compliance with Section 508, a very
important piece of US federal legislation on accessibility, which is 
still highly
relevant to UK site owners and users) shows near complete compliance:
http://www.mozilla.org/projects/ui/accessibility/section508.html

Microsoft Internet Explorer hasn't even been assessed by Microsoft.
http://www.microsoft.com/Resources/Government/section508.aspx

Worse, a search for "Section 508" at Opera's web site yields zero matches!

And of course w3c standards support is relevant in this context.

I could see us emailing webmasters to remind them that a download link
to Firefox might help them discharge their legal obligations in respect of
accessibility. Otoh, the link above only talks about SeaMonkey.

love raiph