[Marketing-Public]10 weeks

Adam Boettiger adam.boettiger at pobox.com
Sun, 29 Aug 2004 23:40:50 -0700

 > 10 Weeks, 10 Ideas, 10 Million downloads (or 10% marketshare). 
 > A fun way to get involved and help us win back marketshare 
this > summer. This initiative started on July 12 and will end on
 > September 13.

Is there a reason why the campaign is limited to 10 weeks and not 
ongoing?  Just curious.  What do we have in place on the back end 
for a tracking solution to gauge results?