slogans

Generation NeXT macnerd2k at yahoo.com
Thu, 18 Sep 2003 11:03:23 -0700 (PDT)


--- jesus X <jesus_x@mozillanews.org> wrote:
> On 8/23/2003 8:02 AM Generation NeXT cranked up the
> brainbox and said:
> > > "Ignite The Web" by Ben Goodger 
> > Ignite, causes fire, explosion.  Should Mozilla be
> > associated with blowing up things.  In humor,
> Internet
> > Explorer is often nicknamed Internet Exploder, as
> it
> > blows up, er crashes.
> 
> It's also to ingnite and or inflame passions and
> excitement.

It is ambiguous, and therefore not the most effective
communication.  Usually in marketing one tries to
avoid ambiguity.

> 
> > > "Taking Mail By Storm"
> > There is such a thing as "mail storm" I think,
> should
> > that phrase be associated with Mozilla?
> 
> Also this could be construed as being such a
> powerful force, or such an
> excellent product that it's building popularity is
> overwhelming, or a storm.

It is ambiguous, and therefore not the most effective
communication.  Usually in marketing one tries to
avoid ambiguity.
 
> > > "Why browse the web when you can devour it?  Get
> > > Mozilla." 
> > Devour is similar to destroy, entropy.  I don't
> want
> > that connection with Mozilla.  Microsoft could be
> said
> > to devour competition, buggy programs can devour
> data.
> 
> IMO, this one's just silly... the phrase that is.

Yep.  That too.

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