CD upsell due diligence help
dfahey at visualautomation.com
Wed, 03 Sep 2003 16:01:28 -0400
I think it's too early to upsell. When there is an end-user CD
(Firebird 1.0?), with an end-user web site (mozilla.com?), then it will
be a good time to upsell.
Also, I think that upselling with these kinds of products might detract
from built-in features, like disabling pop-ups, spam filtering, etc.
Bart Decrem wrote:
> Hi folks,
> We're in the process of putting together the CD sales web site and,
> semi-aggressive marketers that we are, I would like us to offer some
> reasonable upsell opportunities to people who buy Mozilla CDs. This
> idea hasn't received the OK yet from some key people on the team, so
> we're in an exploratory phase right now.
> I could use some help.
> We are considering three upsells:
> - Spamarrest
> - McAfee, either a box product or the monthly service product
> - Some porn filter solution
> I'm looking for a volunteer to:
> - vet SpamArrest: we want to know if it's a product that has an
> acceptable reputation. - vet McAfee: does the service work acceptably
> under Mozilla (on Windows)? or is the online experience so terrible
> that we should instead offer only the CD product
> - investigate and suggest porn filter software that we may wish to
> offer. In general, we're looking for brand leaders with a reasonable
> reputation and technology that's compatible and doesn't unduly overlap
> with features in Mozilla products. It's OK if the software is
> Windows-only, but cross-platform is even better of course.
> I'm less interested in a discussion on this list than in finding
> someone who can spend a couple of hours to provide a brief overview of
> the pros and cons of these different products and services.
> If you'd like to help out with this, please send me an e-mail.
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