CD upsell due diligence help
bart at decrem.com
Wed, 03 Sep 2003 12:01:51 -0700
We're in the process of putting together the CD sales web site and,
semi-aggressive marketers that we are, I would like us to offer some
reasonable upsell opportunities to people who buy Mozilla CDs. This
idea hasn't received the OK yet from some key people on the team, so
we're in an exploratory phase right now.
I could use some help.
We are considering three upsells:
- McAfee, either a box product or the monthly service product
- Some porn filter solution
I'm looking for a volunteer to:
- vet SpamArrest: we want to know if it's a product that has an
- vet McAfee: does the service work acceptably under Mozilla (on
Windows)? or is the online experience so terrible that we should
instead offer only the CD product
- investigate and suggest porn filter software that we may wish to
offer. In general, we're looking for brand leaders with a reasonable
reputation and technology that's compatible and doesn't unduly overlap
with features in Mozilla products. It's OK if the software is
Windows-only, but cross-platform is even better of course.
I'm less interested in a discussion on this list than in finding someone
who can spend a couple of hours to provide a brief overview of the pros
and cons of these different products and services.
If you'd like to help out with this, please send me an e-mail.