[Marketing-Public]Wall Street Journal Article
marketing-public at mozilla.org
Tue, 14 Oct 2003 15:01:08 -0400
Duane Fahey wrote:
> This is really too bad.
> 1) It shows that AOL (I mean, Time Warner) realizes that the Netscape
> brand still lives.
> 2) It does make Mozilla's job harder. When I have a customer who has
> not heard of Mozilla, I typically refer to it as "a re-written version
> of the Netscape browser". But, the word Netscape could now mean a
> browser, a web site, or a dial-up service. The Netscape brand is
> basically being re-introduced as a new thing, something other than a
Well, it's been a web site (portal) for years. Re-introducing it seems
ok to me. In fact, I think that maybe this is a good reason to consider
distancing Mozilla from Netscape.
> From a marketing point of view, there are some possible benefits to
> this announcement, though.
> 1) The Mozilla Foundation could re-sell the Netscape dial-up service,
> as a way to make money. I know it's weird, but it might make some
> sense. Maybe more sense than trying to sell other software products.
I'm not sure that's a good idea. The NS brand still has some potential.
But it has also suffered quite a bit over the last few years. Whereas
Mozilla seems to have recently gotten new life breathed into it.
> 2) If AOL/TW said no to this, then perhaps the Mozilla Foundation could
> re-sell Earthlink's dial-up/DSL services. This is probably a bad thing
> to even suggest, to go against the former parent, but, maybe it makes sense.
Well, if after consideration it turns out to be a good idea to distance
Mozilla from NS, and if it is deemed a promising endeavor to re-sell
Internet access, then it makes sense to partner with another provider.
However, given the competition in the access biz these days I'm not sure
this is a business Mozilla wants to be in. The Internet is well past
the early-adopter stage and access (and many many other components of
the market) are fast becoming commodities. That's a cut-throat
environment. Just my 3.5 cents.
> Will there still be a Netscape browser? Does anyone know? If AOL/Time
> Warner will not put out a Netscape browser, maybe the Mozilla Foundation
> could make one as part of a deal to re-sell the dial-up service.
> Everything is done, it would just need to be updated with the Mozilla
> revs, right?
I can see a large headache for the Mozilla organization attached with
such updating. Keeping the actual Mozilla software product up-to-date
(and working well!) is enough of an effort. Again, just my thoughts in
reaction to the musings here. I really don't know enough about the
status of the organization, funding, manpower, strategies, etc. to have
more answers than questions.