[Marketing-Public]testimonials / quotes project

Duane Fahey marketing-public at mozilla.org
Thu, 09 Oct 2003 13:07:22 -0400

I don't think that having testimonials as an "automated" web thingy is 
such a good idea.  Let CNet do that kind of thing...

An special e-mail address with one or more people weeding through them 
is a much better approach.

Actually, I think that quoting magazine reviews is the best idea for 
this anyway.  I just received an e-mail from Apple about Panther, but 
there were several quotes about iSight and iChat, all from magazines and 
newspapers.  The article by Joel about Firebird carrys much more weight 
than any of us saying that "Mozilla Rocks" or something.  Interestingly, 
one of the iSight/iChat quotes was from Popular Mechanics...

- Duane

Bart Decrem wrote:

> Hi everyone,
> It'd be great if we had a testimonials and quotes project.  Here's how 
> this would work:
> - a web form that feeds data into a database:
> -- a quote
> -- name/initials/entity being quoted
> -- date
> -- product that the quote is about
> -- contact information / other way we can verify that it's OK to use 
> the quote
> -- permission to feature the quote and/or permission to refer press to 
> this person
> On the backend we have an editor who cleans up quotes if necessary, 
> verifies permissions, and assigns a rating to each quote depending on 
> how compelling it is.  And quotes also get stale, and stop being used 
> over time.
> Then, on the home page of our web site, and on each of the homepages 
> for our products, there could be dynamically generated testimonials 
> about our software - and right next to the testimonials is an "add 
> your testimonials" button.
> When reporters ask for a reference customer or quote, we always have 
> those handy.
> This would be another great project to host on Mozdev with mozilla.org 
> resources made available as needed.
> Let me know if you'd like to take the lead on such an effort.
> Bart
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Duane Fahey
Visual Automation, Inc.
517.622.1850  517.622.1761 fax
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