<html><head><meta http-equiv="Content-Type" content="text/html charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class="">Past Mozilla surveys and outside research reinforces the general direction of the DDG survey. People always say they want more privacy.<div class=""><br class=""></div><div class="">Users have a very weak understanding of priv/sec threats, often conflating the two. In a Tracking Protection study, one user (not mentioned in this <a href="https://blog.mozilla.org/ux/2015/07/user-study-of-tracking-protection-in-firefox-nightly/" class="">blog post</a> ) confidently said “Tracking Protection will protect me from hackers when I bank online”. Others have mentioned antivirus software as protecting their privacy. Users also mix local/network privacy in the browser. They also worry about things we can’t affect, such as their boss finding compromising photos on social media. I saw some users in a research study also add online/offline threats, such as a stalker using social media/search to find out their home address and visit them. It’s not always clear whether users believed that technology (such as our browser) could help them solve these concerns, or if they were just expressing general concern about how the Internet exposes more of their personal information. </div><div class=""><br class=""></div><div class="">I’m excited to see what comes out of the studies PDol mentions.<br class=""><div class=""><br class=""></div><div class=""><br class=""><div><blockquote type="cite" class=""><div class="">On Feb 3, 2017, at 12:28 PM, Peter Dolanjski <<a href="mailto:pdolanjski@mozilla.com" class="">pdolanjski@mozilla.com</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><div dir="ltr" class=""><div class=""><div class=""><div class="">We are planning a number of upcoming studies (some through heartbeat surveys, others through Shield) to dig into privacy positioning/messaging to better understand users' perceptions in this area.<br class=""></div>As part of this, we plan to explore messaging around tracking protection, private browsing, etc. <br class=""></div>These plans are still in the formation stage, but we hope to be able to get to some initial learnings quite quickly at which point, we can share the results.<br class=""><br class=""></div>Peter<br class=""><div class=""><div class=""><br class=""><br class=""><br class=""></div></div></div><div class="gmail_extra"><br class=""><div class="gmail_quote">On Fri, Feb 3, 2017 at 12:15 PM, Gijs Kruitbosch <span dir="ltr" class=""><<a href="mailto:gijskruitbosch@gmail.com" target="_blank" class="">gijskruitbosch@gmail.com</a>></span> wrote:<br class=""><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
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<div class="m_3333281207236745014moz-cite-prefix">On 03/02/2017 16:58, Ehsan Akhgari
wrote:<br class="">
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<div class="">DockDockGo has performed a survey[1] in the US with
results that are quite unsettling. Around 75% of the
surveyed people can't correctly identify the privacy
benefits it provides and 66% *overestimate* the benefits.
This is terrible, as it may potentially lead to people's
privacy being compromised while they think they are
protected.<br class="">
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We have always had some wording around what private browsing
is and is not in <a class="m_3333281207236745014moz-txt-link-freetext">about:privatebrowsing</a> and other browsers
have shown similar text in their UI, and clearly this isn't
enough.<br class="">
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What else can be done about this? I think this can use some
UX thought...<br class="">
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</div>
PS. The other interesting thing in the survey was 84% of the
people being surveyed said they would consider switching to
another major browser if it provided more privacy features,
followed by a pitch about 83% of the people saying they would
consider trying another browser if it offered a private browsing
mode that uses a search engine that didn't track your searches.
:-)<br clear="all" class="">
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... the inverse of which, to state the obvious, implies that there's
a serious first mover penalty here. So if we write really
effective/scary "the government / the owner of your internet
connection / your employer / the websites you visit might still be
tracking you" comments without other browsers doing the same, people
will incorrectly start believing that our private browsing
functionality is objectively worse than that of other browsers. So
changing this only works if we do this together with other browsers.<br class="">
<br class="">
The other way to fix this is by integrating e.g. tor support to
provide actual added privacy / anonymity (ie change software to
match people's beliefs rather than vice versa). I believe we've been
integrating some patches already, but perhaps there's more we can do
in that space?<br class="">
<br class="">
~ Gijs<br class="">
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[1] <a href="https://duckduckgo.com/download/Private_Browsing.pdf" target="_blank" class="">https://duckduckgo.com/<wbr class="">download/Private_Browsing.pdf</a><br class="">
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<div class="">Cheers,<br class="">
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<div class="">-- <br class="">
<div class="m_3333281207236745014gmail_signature">
<div dir="ltr" class="">Ehsan<br class="">
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