<p dir="ltr">This is an opportunity to tell users about how their information is being used. If there are a set of sites, identify the set of sites. "You visited one of the following sites identified as a developer suite last week:..." and list them or link to them.</p>
<p dir="ltr">That reduces creepiness because it isn't specific. But it does provide specific information about what personal information is being acted upon as well as exposing the actual decision making process. That isn't to say that users won't still find this creepy, there is no way to avoid the impression that the information is being _collected_, but that is what I assume you hope to find out.</p>
<p dir="ltr">I personally found the suggester add on (if you remember that trial) creepy when it was trialled on me, largely because the explanation was so specific. I suspect that will be the case here to some extent, but a large enough set might reduce that discomfort somewhat.</p>
<div class="gmail_quote">On Apr 20, 2015 7:08 PM, "Ed Lee" <<a href="mailto:edilee@mozilla.com">edilee@mozilla.com</a>> wrote:<br type="attribution"><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">I was curious what people think of how transparent or opaque Firefox<br>
should be in explaining suggestions on the new tab page to users.<br>
<br>
Here's a screenshot of how it could be displayed:<br>
<a href="https://bug1148938.bugzilla.mozilla.org/attachment.cgi?id=8585308" target="_blank">https://bug1148938.bugzilla.mozilla.org/attachment.cgi?id=8585308</a><br>
<br>
Here's some examples from more transparent to more opaque:<br>
<br>
Because you visited <a href="http://github.com" target="_blank">github.com</a> yesterday<br>
For <a href="http://github.com" target="_blank">github.com</a> visitors<br>
You're interested in Web Development<br>
Similar to Web Development<br>
Based on your browsing history<br>
Suggested to Firefox users<br>
<br>
Transparency is nice but can get creepy. Opaqueness is more general<br>
but can be wrong/confusing.<br>
<br>
We can probably run experiments to see which leads to better<br>
engagement, e.g., more users clicking vs blocking; but there's also a<br>
question of what would we like to offer.<br>
<br>
Ed Lee<br>
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</blockquote></div>