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    <div class="moz-cite-prefix">On 5/8/14 9:28 AM, Bryan Clark wrote:<br>
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cite="mid:CABXc1Doco7tjQmJtAcEQ79jM5oP-_pswTHkzc0SKHDr3rRcE1g@mail.gmail.com"
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        <div>Agreed, we'll be only able to offer broad appeal content </div>
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    <br>
    How do we define that?  I've talked a bit to Darren about needing to
    do this, but we need to get that discussion going.<br>
    <br>
    "Broad Appeal" is hard when you look at the diversity in the ways
    that people use the web.<br>
    <br>
    If you look at even the most popular kinds of content and activities
    you still mostly end up serving or attracting less than half of
    users in the general population.   Take a broad appeal segment like
    "get news" for which 66%-77%  have interest in doing.   Then try to
    figure out if we are talking about NPR, FoxNews, CNN, or some local
    news channel, etc....   offering any of those suddenly looses broad
    appeal.<br>
    <br>
    Interested in how people define "broad appeal" and how that
    translates into specific content.<br>
    <br>
    -chofmann<br>
    <br>
    <blockquote
cite="mid:CABXc1Doco7tjQmJtAcEQ79jM5oP-_pswTHkzc0SKHDr3rRcE1g@mail.gmail.com"
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        <div>but regional content would be a good step forward.  This
          comes across with other our other content like search
          engines.  Easily searching the AARP site isn't something
          useful for myself quite yet but I'm sure a lot of (likely
          under represented) US Firefox users might find that handy. 
          The UP (User Personalization) team has spent much more time
          thinking of how we can offer content that is "tuned" using
          privacy respecting methods and I think they might be able to
          offer some great options in the future.<br>
          <br>
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        <br>
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      <div class="gmail_extra"><br>
        <br>
        <div class="gmail_quote">On Wed, May 7, 2014 at 8:58 PM, Chris
          Hofmann <span dir="ltr"><<a moz-do-not-send="true"
              href="mailto:chofmann@mozilla.com" target="_blank">chofmann@mozilla.com</a>></span>
          wrote:<br>
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                <div>On 5/7/14 4:34 PM, Bryan Clark wrote:<br>
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                      <div>
                        <div>As a person living in Canada running the
                          en-US build I understand.  Using the locale as
                          the only key for choosing Tiles won't ever be
                          very useful.  Actually it is a problem in a
                          number of other ways as well.  You don't have
                          the correct spell check dictionary, search
                          engines, and general localization of the menu
                          items.  <br>
                          <br>
                        </div>
                        We might have the opportunity to offer a local
                        experience but right now there isn't a good
                        system in Firefox for that.  Are there solutions
                        out there that others are aware of?  We've been
                        looking into ways we can correct for the
                        incorrect locale but I'd appreciate input from
                        people here.<br>
                        <br>
                      </div>
                      <div>As for choosing Tiles we're working on an
                        open process, I'll give you my vision of it
                        right now.  (This is as I see it, not
                        necessarily indicative of what it will be)  The
                        goal I have sketched out is a set of Tiles
                        localized by the community but using whatever
                        data metrics we can get back (via Telemetry or
                        other methods) to verify our choices.  Each
                        region would likely have a list of more than 9
                        Tiles that rotate into a given build.  After the
                        community votes to add a new Tile we do a "test
                        run" where all builds include the new Tile for
                        some period of time (lets say a couple months)
                        after which we look back at the usage data. 
                        This doesn't mean we have to live and die by
                        data but ideally reinforce good choices with
                        real information (if possible).  Tiles which get
                        well used could stay and poorly used Tiles which
                        have run for a certain period could be removed
                        from the list.  <br>
                      </div>
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              This is where it gets hard, and leads to the skepticism
              that we can't do a good job of picking the "right" content
              when people use the internet for so many different
              purposes,  and the things that aren't "on-purpose" are
              often viewed as getting in the way.  Separation on locale
              is just one of the dimensions that need to be matched to
              get the right content to the right set of people.<br>
              <br>
              This research shows how differences in gender and age
              might also be desirable content and activity on the web.<br>
              <a moz-do-not-send="true"
                href="http://www.infoplease.com/ipa/A0931238.html"
                target="_blank">http://www.infoplease.com/ipa/A0931238.html</a><br>
              <br>
              That's the great thing about the web.  Its not like
              commercial TV where a few people get to pick what everyone
              should see, or even like cable TV where there might be
              hundreds or thousands of choices.   The web means
              unlimited choice and everyone gets to tune their own
              experience.<br>
              <br>
              How exactly will the data tell us if we've made good
              choices, or bad?  And how do users get to "tune" their own
              choices in this feature. Those are the hard question to be
              thinking about.<br>
              <br>
              -chofmann
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                        <div> <br>
                          Assuming it's possible to create a dynamic
                          system like this I would hope it gives each
                          community much more control and awareness over
                          the choices for their region.  What we have
                          now is just a baseline guess that needs
                          validation.  I've ignored a number of details
                          here including getting clearance from websites
                          to link to them and all the behind the scenes
                          work of getting the correct images etc. but
                          that boring stuff I can detail out later.<br>
                          <br>
                          Thanks,<br>
                        </div>
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                      ~ Bryan<br>
                      <br>
                    </div>
                    <div class="gmail_extra"><br>
                      <br>
                      <div class="gmail_quote">On Mon, May 5, 2014 at
                        4:18 PM, Nicholas Nethercote <span dir="ltr"><<a
                            moz-do-not-send="true"
                            href="mailto:n.nethercote@gmail.com"
                            target="_blank">n.nethercote@gmail.com</a>></span>
                        wrote:<br>
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                          solid;padding-left:1ex">
                          <div>On Mon, May 5, 2014 at 10:52 AM, Bryan
                            Clark <<a moz-do-not-send="true"
                              href="mailto:clarkbw@gnome.org"
                              target="_blank">clarkbw@gnome.org</a>>
                            wrote:<br>
                            > What has landed are kind of
                            placeholders, we're experimenting with what
                            how<br>
                            > sponsored tiles should be indicated.
                            There are no sponsorship deals in place<br>
                            > for anything yet, we're looking to
                            iterate with the design of our sponsored<br>
                            > tile indicator and measure if people
                            find these valuable before considering<br>
                            > a business deal.<br>
                            <br>
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                          Thanks for the info. I guess Wired and Trulia
                          essentially random<br>
                          choices that somebody made, and they don't
                          have any particular<br>
                          meaning?<br>
                          <br>
                          It looks like the sponsored tiles will be tied
                          to the locale. It's<br>
                          worth noting that this can lead to some
                          unhelpful suggestions. For<br>
                          example, I'm in Australia so I get the en-US
                          locale. Most of the<br>
                          suggestions are fine, but Trulia is entirely
                          uninteresting, because it<br>
                          doesn't work outside the US. Canadians, New
                          Zealanders, etc, will be<br>
                          in the same boat, and I imagine there could be
                          similar cases with<br>
                          other locales.<br>
                          <div>
                            <div><br>
                              Nick<br>
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