<html><head><meta http-equiv="Content-Type" content="text/html charset=windows-1252"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;">chofmann, you are completely right when it comes to “broad appeal” and how people use the web. With 9 tiles and no personalization, there is absolutely no way we’re going to satisfy everyone. So what we’ve done is looked at the <a href="http://www.alexa.com/topsites">Alex Top 500</a> sites list and reached out to potential partners who would be relevant. And for the partners who responded back affirmatively, they are participating with us. In addition, we wanted a varied group of partners (not just all news, sports, tech, etc) to understand how they perform.<div><br></div><div>Teams like UP (led by PM Kevin Ghim) are working on ways to think thru personalization. And maybe personalization can lead into Tiles. But this is putting carts ahead of the horse. Way ahead.</div><div><br></div><div><div apple-content-edited="true"><div style="color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div>Darren</div></div><br class="Apple-interchange-newline"><br class="Apple-interchange-newline">
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<br><div><div>On May 8, 2014, at 1:25 PM, Chris Hofmann <<a href="mailto:chofmann@mozilla.org">chofmann@mozilla.org</a>> wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite">
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<div class="moz-cite-prefix">On 5/8/14 9:28 AM, Bryan Clark wrote:<br>
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<div>Agreed, we'll be only able to offer broad appeal content </div>
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How do we define that? I've talked a bit to Darren about needing to
do this, but we need to get that discussion going.<br>
<br>
"Broad Appeal" is hard when you look at the diversity in the ways
that people use the web.<br>
<br>
If you look at even the most popular kinds of content and activities
you still mostly end up serving or attracting less than half of
users in the general population. Take a broad appeal segment like
"get news" for which 66%-77% have interest in doing. Then try to
figure out if we are talking about NPR, FoxNews, CNN, or some local
news channel, etc.... offering any of those suddenly looses broad
appeal.<br>
<br>
Interested in how people define "broad appeal" and how that
translates into specific content.<br>
<br>
-chofmann<br>
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<div>but regional content would be a good step forward. This
comes across with other our other content like search
engines. Easily searching the AARP site isn't something
useful for myself quite yet but I'm sure a lot of (likely
under represented) US Firefox users might find that handy.
The UP (User Personalization) team has spent much more time
thinking of how we can offer content that is "tuned" using
privacy respecting methods and I think they might be able to
offer some great options in the future.<br>
<br>
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<div class="gmail_quote">On Wed, May 7, 2014 at 8:58 PM, Chris
Hofmann <span dir="ltr"><<a moz-do-not-send="true" href="mailto:chofmann@mozilla.com" target="_blank">chofmann@mozilla.com</a>></span>
wrote:<br>
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<div>On 5/7/14 4:34 PM, Bryan Clark wrote:<br>
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<div>As a person living in Canada running the
en-US build I understand. Using the locale as
the only key for choosing Tiles won't ever be
very useful. Actually it is a problem in a
number of other ways as well. You don't have
the correct spell check dictionary, search
engines, and general localization of the menu
items. <br>
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We might have the opportunity to offer a local
experience but right now there isn't a good
system in Firefox for that. Are there solutions
out there that others are aware of? We've been
looking into ways we can correct for the
incorrect locale but I'd appreciate input from
people here.<br>
<br>
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<div>As for choosing Tiles we're working on an
open process, I'll give you my vision of it
right now. (This is as I see it, not
necessarily indicative of what it will be) The
goal I have sketched out is a set of Tiles
localized by the community but using whatever
data metrics we can get back (via Telemetry or
other methods) to verify our choices. Each
region would likely have a list of more than 9
Tiles that rotate into a given build. After the
community votes to add a new Tile we do a "test
run" where all builds include the new Tile for
some period of time (lets say a couple months)
after which we look back at the usage data.
This doesn't mean we have to live and die by
data but ideally reinforce good choices with
real information (if possible). Tiles which get
well used could stay and poorly used Tiles which
have run for a certain period could be removed
from the list. <br>
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This is where it gets hard, and leads to the skepticism
that we can't do a good job of picking the "right" content
when people use the internet for so many different
purposes, and the things that aren't "on-purpose" are
often viewed as getting in the way. Separation on locale
is just one of the dimensions that need to be matched to
get the right content to the right set of people.<br>
<br>
This research shows how differences in gender and age
might also be desirable content and activity on the web.<br>
<a moz-do-not-send="true" href="http://www.infoplease.com/ipa/A0931238.html" target="_blank">http://www.infoplease.com/ipa/A0931238.html</a><br>
<br>
That's the great thing about the web. Its not like
commercial TV where a few people get to pick what everyone
should see, or even like cable TV where there might be
hundreds or thousands of choices. The web means
unlimited choice and everyone gets to tune their own
experience.<br>
<br>
How exactly will the data tell us if we've made good
choices, or bad? And how do users get to "tune" their own
choices in this feature. Those are the hard question to be
thinking about.<br>
<br>
-chofmann
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<div> <br>
Assuming it's possible to create a dynamic
system like this I would hope it gives each
community much more control and awareness over
the choices for their region. What we have
now is just a baseline guess that needs
validation. I've ignored a number of details
here including getting clearance from websites
to link to them and all the behind the scenes
work of getting the correct images etc. but
that boring stuff I can detail out later.<br>
<br>
Thanks,<br>
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~ Bryan<br>
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<div class="gmail_quote">On Mon, May 5, 2014 at
4:18 PM, Nicholas Nethercote <span dir="ltr"><<a moz-do-not-send="true" href="mailto:n.nethercote@gmail.com" target="_blank">n.nethercote@gmail.com</a>></span>
wrote:<br>
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<div>On Mon, May 5, 2014 at 10:52 AM, Bryan
Clark <<a moz-do-not-send="true" href="mailto:clarkbw@gnome.org" target="_blank">clarkbw@gnome.org</a>>
wrote:<br>
> What has landed are kind of
placeholders, we're experimenting with what
how<br>
> sponsored tiles should be indicated.
There are no sponsorship deals in place<br>
> for anything yet, we're looking to
iterate with the design of our sponsored<br>
> tile indicator and measure if people
find these valuable before considering<br>
> a business deal.<br>
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Thanks for the info. I guess Wired and Trulia
essentially random<br>
choices that somebody made, and they don't
have any particular<br>
meaning?<br>
<br>
It looks like the sponsored tiles will be tied
to the locale. It's<br>
worth noting that this can lead to some
unhelpful suggestions. For<br>
example, I'm in Australia so I get the en-US
locale. Most of the<br>
suggestions are fine, but Trulia is entirely
uninteresting, because it<br>
doesn't work outside the US. Canadians, New
Zealanders, etc, will be<br>
in the same boat, and I imagine there could be
similar cases with<br>
other locales.<br>
<div>
<div><br>
Nick<br>
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