<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto"><div>That's odd. I see all-text ads all the time. Google shows them everywhere. For that matter, they're in the newspaper every day. Have you not seen classified ads? Oh hey, there's that word. :)</div><div><br></div><div>I'm not trying to be flippant; this is an important point. You can try to argue the fine point of semantics all you want, but the very fact that this debate is happening means that the problem of perception is a real one. It doesn't matter what you think; it matters what others think.</div><div><br></div><div>This is a lesson we have to repeat to my daughter all the time: it doesn't matter what you think you're doing; it matters what the people around you <b>think</b> you're doing.<br><br><div>Eric Shepherd</div>Sent from my iPad</div><div><br>On May 3, 2014, at 3:59 AM, Panos Astithas <<a href="mailto:past@mozilla.com">past@mozilla.com</a>> wrote:<br><br></div><blockquote type="cite">Ads in my experience come with a significantly richer content: taglines, attractive photos, spiffy videos. They convey a message, in a way that is enticing and by necessity more verbose. You can't sell many shoes by showing the string "Nike".</blockquote></body></html>