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    <div class="moz-cite-prefix">On 5/3/14 8:30 AM, Tom Schuster wrote:<br>
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    <blockquote
cite="mid:CAN7ST61Y9fJ+1-pYZEJqBXDwDr+HU4eWuVEXYsABd6S63acXiw@mail.gmail.com"
      type="cite">
      <div dir="ltr">
        <div>Just came across this quote.<br>
          <br>
          >>I am critical of this. The most obvious problem is
          that they don't indicate in any way which of the tiles are
          organic and which are sponsored. That is problematic!
          <div class="">
            <div class="">>I think the image in the article is just
              an early mockup. I'm sure there will be some
              differentiation in the actual release. This is Mozilla
              we're talking about here, they've kinda got a track record
              for being transparent about this sort of >thing.
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          <a moz-do-not-send="true"
href="http://www.reddit.com/r/linux/comments/24lv63/firefoxs_sponsored_tiles_will_look_like_this/ch8imvc">http://www.reddit.com/r/linux/comments/24lv63/firefoxs_sponsored_tiles_will_look_like_this/ch8imvc</a><br>
          <br>
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    Gavin's quote from earlier is a good way to think about this.<br>
    <br>
    <blockquote type="cite">
      <pre wrap="">- making it possible for interested users to know the provenance of
sponsored tiles _is_ a design goal (which I think is accomplished by
the button design from bug 974736, though certainly the design could
be tweaked in various ways)</pre>
    </blockquote>
    <br>
    From the reddit comments I'd say that  that our new icon "->" and
    button design could be failing the test of users being easily able
    to identify the provenance of the tile.  The extra step of having to
    click on that symbol is not making into their heads so they aren't
    seeing that the content is sponsored and its helping mozilla...  
    Its not clear to me that users would ever just make a connect of
    this icon "->" to Sponsorship or Ads or not.<br>
    <br>
    I'm confused that we just don't say "Sponsor ->" on the title
    bar  to identify that the content provider is helping to sponsor
    Mozilla's activities.   That seems it would be a benefit to the
    content provider (creating a closer connection to Mozilla's public
    benefit), and the user who likes to know the provenance of the
    content.<br>
    <br>
    -chofmann<br>
    <br>
    <blockquote
cite="mid:CAN7ST61Y9fJ+1-pYZEJqBXDwDr+HU4eWuVEXYsABd6S63acXiw@mail.gmail.com"
      type="cite">
      <div dir="ltr">Tom<br>
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      <div class="gmail_extra"><br>
        <br>
        <div class="gmail_quote">On Sat, May 3, 2014 at 3:21 PM, Eric
          Shepherd <span dir="ltr"><<a moz-do-not-send="true"
              href="mailto:eshepherd@mozilla.com" target="_blank">eshepherd@mozilla.com</a>></span>
          wrote:<br>
          <blockquote class="gmail_quote" style="margin:0 0 0
            .8ex;border-left:1px #ccc solid;padding-left:1ex">
            <div dir="auto">
              <div>That's odd. I see all-text ads all the time. Google
                shows them everywhere. For that matter, they're in the
                newspaper every day. Have you not seen classified ads?
                Oh hey, there's that word. :)</div>
              <div><br>
              </div>
              <div>I'm not trying to be flippant; this is an important
                point. You can try to argue the fine point of semantics
                all you want, but the very fact that this debate is
                happening means that the problem of perception is a real
                one. It doesn't matter what you think; it matters what
                others think.</div>
              <div><br>
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              <div>This is a lesson we have to repeat to my daughter all
                the time: it doesn't matter what you think you're doing;
                it matters what the people around you <b>think</b>
                you're doing.
                <div class="">
                  <br>
                  <br>
                  <div>Eric Shepherd</div>
                  Sent from my iPad</div>
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              <div class="">
                <div><br>
                  On May 3, 2014, at 3:59 AM, Panos Astithas <<a
                    moz-do-not-send="true"
                    href="mailto:past@mozilla.com" target="_blank">past@mozilla.com</a>>
                  wrote:<br>
                  <br>
                </div>
                <blockquote type="cite">Ads in my experience come with a
                  significantly richer content: taglines, attractive
                  photos, spiffy videos. They convey a message, in a way
                  that is enticing and by necessity more verbose. You
                  can't sell many shoes by showing the string "Nike".</blockquote>
              </div>
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            <br>
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              href="https://mail.mozilla.org/listinfo/firefox-dev"
              target="_blank">https://mail.mozilla.org/listinfo/firefox-dev</a><br>
            <br>
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      <pre wrap="">_______________________________________________
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</pre>
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