<html><head><meta http-equiv="Content-Type" content="text/html charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class=""><div class="">More background on recent focus on improving sync onboarding.</div><div class=""><br class=""></div>Back last year with Cheng Wang’s help we embedded a survey link on our account verification page (a snippet).<br class=""><br class="">We wanted to see if just-registered users had a good understanding of the benefits of Sync.<br class=""><br class="">Here was the survey: <a href="http://www.surveygizmo.com/s3/1669837/Firefox-Accounts" class="">http://www.surveygizmo.com/s3/1669837/Firefox-Accounts</a><br class=""><div class=""><br class=""></div><div class="">We included some good responses (I want sync), some bad (I want backup, I share a PC, It just need to) and even a none of the above option.<br class=""><br class=""></div><div class="">Here are the basic results:<br class=""></div><div class=""><br class=""><b class="">Why did you choose to set up a Firefox Account? (multiple choice)<br class=""></b>39.11% – I’m looking to sync Firefox information between multiple desktop/laptop computers<br class=""></div><div class="">53.67% – I'm looking to sync Firefox information between my computer(s) and mobile device(s)<br class="">24.14% – I'm looking to use Firefox Sync to back up information for a single device<br class="">11.21% – I'd like to set up multiple Firefox accounts for different people in my family<br class="">20.00% – I thought I needed to do it to use Firefox<br class="">19.42% – I was just curious<br class="">12.03% – Something else (these responses were 80% insane)<br class=""><br class=""></div><div class="">We know that the marketing initiatives are the primary driver of accounts. Ideally we can bring in loads of people, but for the right reasons. Users who expect good backup or multi-user UX will be disappointed (or worse). And it's concerning to me that 20% of users think that it's required (does it repel users from the browser?).<br class=""><br class=""></div><div class="">According to Cheng, only 70% of the respondents checked either of the first two sync options, which leaves lots of room for improvement.</div><div class=""><br class=""></div><div class="">More detailed analyses (mozilla email required):<br class=""><div class=""><a href="https://useradvocacy.mozilla.org/reports/Accounts/signup-survey-1/" class="">https://useradvocacy.mozilla.org/reports/Accounts/signup-survey-1/</a><br class=""></div></div><div class=""><br class="">Entertaining, and sometimes bizarre, “other" options (not public because PII)</div><div class=""><div class=""><a href="https://docs.google.com/a/mozilla.com/spreadsheets/d/1BF4UbDc19nDx-oXHWU8kuv-SgmUZN_HycZ5ij0p87sk/edit#gid=0" class="">https://docs.google.com/a/mozilla.com/spreadsheets/d/1BF4UbDc19nDx-oXHWU8kuv-SgmUZN_HycZ5ij0p87sk/edit#gid=0</a></div></div><div class=""><br class=""></div><div class="">
<div class=""><div style="orphans: 2; widows: 2;" class="">Ryan Feeley</div><div style="orphans: 2; widows: 2;" class="">UX, Cloud Services</div><div style="orphans: 2; widows: 2;" class="">Mozilla UX</div><div style="orphans: 2; widows: 2;" class="">IRC: rfeeley</div></div>
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